Channelplay Limited has been selected to execute a festive campaign for laptop manufacturing brand Lenovo across India. Covering more than 100 stores in key cities and towns nationwide, this project further establishes Channelplay’s position as a go-to partner for large-scale visual merchandising solutions in the technology retail sector.
In the competitive laptop market, having a strong in-store presence during high-traffic seasons is essential for brand visibility and consumer engagement.
Channelplay’s expertise in executing high-quality visual merchandising campaigns ensures the brand’s presence is elevated across all participating stores, creating a shopping experience that drives consumer interest and purchase decisions.
Yasir Hussain, Vice President at Channelplay Limited, said, “We are thrilled to manage this nationwide campaign for one of the top players in the laptop industry. Our team is fully equipped to execute flawlessly across the country, ensuring that every store reflects the brand’s vision and delivers an exceptional in-store experience.”
Channelplay’s ability to handle large-scale projects, even under tight timelines, has been a major factor in securing this PAN India contract. With experience in managing visual merchandising campaigns for global brands, Channelplay continues to set industry standards in creativity, speed, and quality execution.
As the festive season ushers in increased footfall across stores nationwide, Channelplay’s execution is set to enhance consumer engagement and boost sales in the laptop category. Their focus on innovation, precision, and efficiency ensures that this campaign will deliver results across India’s retail landscape.
