Social
Social covers the platforms where audiences and brands meet: Instagram, YouTube, Facebook, X, LinkedIn and the newer short video apps. Product changes, policy decisions, creator economy moves and platform earnings are all reported here.
The section also carries MediaBrief’s Exclusive strand, longer analysis pieces built on interviews with the people running social and creator marketing at brands and agencies.
The section started on 22 July 2018 and now holds more than 1,300 articles.