Digital
Digital covers the online side of India’s media and marketing business: streaming and OTT platforms, social media, gaming, mobile, the internet economy and the companies building for them. Reporting runs from platform launches and content slates to viewership data, ad formats and the deals behind them.
This is the oldest section on MediaBrief. The first article here is from September 2015, and the section is updated every working day.
Several sub-sections sit under Digital. OTT covers streaming services, their content and their subscriber news. Technology covers products, devices and the companies making them. Social covers social platforms and creator marketing. Gaming covers games, esports and the gaming industry. Mobile, Internet and Email cover the remaining channels.
More than 7,300 articles are filed directly in this section, on top of everything in the sub-sections.
