From unspoken love and invisible journeys to wallet swaps and emotional hugs, this week’s brands turned the spotlight on dads with warmth, wit, and emotional depth to mark Father’s Day 2025. They captured the evolving role of fathers with stories that blended humor, heart, and purpose—challenging stereotypes, honoring quiet strength, and encouraging reconnection in a fast-paced world.
Here’s your roundup of Father’s Day campaigns that stood out for their storytelling, sentiment, and social relevance.
Prega News celebrates the ‘Invisible Journey’ of expectant fathers
Prega News has launched a humorous yet heartfelt Father’s Day campaign highlighting the often-unseen experiences of expectant dads. Featuring comedian Aashish Solanki, the film shows him trying to simulate pregnancy, only to realise the everyday challenges faced by mothers.
The narrative shifts to acknowledge the emotional labour and sacrifices fathers make, from budget planning and late-night food runs to offering quiet emotional support throughout the journey.
With research showing that most Indian fathers view parenting as a shared responsibility, the campaign reflects evolving family roles. It closes with a powerful message: every line tells a story—his too.
Instamart’s film swaps “Papa Ka Batua” for “Batue Ka Papa”
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Instamart’s Father’s Day film reimagines the bond between dads and their beloved old wallets. Told from a teenage son’s perspective, the story humorously shows how “papa ka batua” has become “batue ka papa.”
From love notes to metro cards, the film highlights everything the wallet holds—except space for the son’s party cash. It ends with a sweet twist: a new wallet delivered in 10 minutes via Instamart.
With its “Daddy Deals” and tagline “puraani sampatti chhurwao,” the campaign blends laughs and love, turning a simple swap into a heartfelt gesture.
Equentis Wealth champions dads as everyday investors in life
Equentis Wealth’s Father’s Day campaign, Smart Father, Smarter Investor, shifts the focus from markets to memories, celebrating fathers as life’s most consistent investors. Through a heartwarming film featuring kids taking over their dads’ office roles, the campaign highlights how modern dads balance financial goals with emotional commitments.
It draws on a powerful insight: while most fathers are deeply involved in their children’s lives, few have structured plans to secure their futures. Equentis bridges this gap with the message that true ROI lies not just in returns but in the moments that matter.
Built entirely in-house, the campaign encourages fathers to invest with purpose—not just for wealth, but for the names that call them ‘Dad.’
Hettich captures the unspoken bond of a father and child
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The ad opens with a little girl waking up, holding a handmade Father’s Day card meant for her dad. She searches the house, peeking into familiar corners, hoping to find him. When she finally spots him in the kitchen, she uncovers a pleasant surprise – her dad happily baking a cake. He makes her eat a piece of the cake, and she runs off with another slice. That’s when her dad sees the Father’s Day card left by her on the counter. A smile caresses his face as he opens it.
The ad film captures the innocence of a child and the love of a father who gives without expecting anything back, even on the day meant to celebrate him. The film captures the kind of magic that lives in small gestures. It reminds us that the real magic of fatherhood lies in love, selflessness, and warmth.
You might also like: Exclusive | Alok Arya of Equentis: This Father’s Day, we wanted to say — don’t just invest in markets, invest in moments
Ambrane’s new TVC delivers big message in a small package
Ambrane’s new TVC for the PowerMini 10 uses a playful father-son story to highlight its key message: don’t judge performance by size. From chess moves to tech fixes, the son proves small can be mighty.
The ad ends with “Size dekh ke judge kiya?” before introducing the compact 10,000mAh power bank. The PowerMini 10 is sleek, pocket-friendly, and powerful—just like the campaign’s message.
ELIVAAS urges families to reconnect with dads this Father’s Day
Luxury vacation rental brand ELIVAAS has launched its Father’s Day campaign, Rekindle the Bond with Your Dad, encouraging people to pause their busy lives and reconnect with their fathers. The campaign film highlight the value of shared moments over material gifts.
The brand reminds viewers that Father’s Day is about creating new memories, whether through a call, a getaway, or simply spending time together. With its focus on emotional connection, the campaign taps into a universal truth: time with loved ones is the ultimate luxury.
Arvind celebrates quiet fatherly bonds across generations
Arvind Limited’s Father’s Day campaign, Unspoken Love, pays tribute to the quiet, deeply emotional gestures that define the father-child relationship. Through a touching short film, the brand captures subtle moments—a toy plane, a graduation shirt, a wedding pocket square—that showcase how love is often expressed not in words, but in meaningful actions.
Featuring Arvind’s classic menswear pieces across milestones, the film reflects on how garments become heirlooms of affection and tradition. With a gentle hug closing the narrative, Unspoken Love reinforces Arvind’s message that clothing isn’t just about style, but about preserving moments, memories, and the enduring legacy of familial bonds.
The Bear House urges dads and sons to share the ‘Big Bear Hug’
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The Bear House’s new Father’s Day campaign puts emotional vulnerability at the forefront, encouraging fathers and sons to express love through a simple hug. In a society where affection between men is often understated, the campaign challenges deep-rooted norms and calls for emotional openness—because sometimes, the strongest connection is a silent embrace.
Built on the brand’s belief in quiet confidence, the initiative reflects The Bear House’s ethos of redefining masculinity.
Dettol pushes for shared parenting with #DadsCanToo
Dettol’s Father’s Day campaign, #DadsCanToo, highlights the importance of shared parenting by encouraging fathers to take on active roles in baby care. Breaking away from traditional stereotypes, the campaign asserts that with the right tools and support, dads can confidently handle everything from disinfecting surfaces to managing laundry—tasks that have long been seen as the mother’s domain.
Conceptualised by Leo India, the digital campaign film follows the emotional journey of fathers from hesitation to hands-on involvement. It seeks to shift cultural perceptions around parenting, showing that caregiving isn’t gender-specific but a shared responsibility that benefits both parents and children.
Mankind Pharma salutes everyday ‘HealthOK Heroes’
Mankind Pharma has launched its Father’s Day campaign celebrating fathers as HealthOK Heroes—tireless caregivers who juggle responsibilities with unwavering energy. The campaign acknowledges the critical role fathers play in their families and aims to highlight their strength and commitment, aligning it with the need to maintain their own well-being.
The initiative also spotlights HealthOK’s 100% vegetarian multivitamin tablets, tailored for those following a vegetarian lifestyle. Additionally, the brand extends its support to kids’ nutrition with its HealthOK Multivitamin Gummies, addressing the challenges modern parents face in ensuring balanced diets for their children.
