BreakfastBrief – The Marketing Huddle, MediaBrief’s curated, invite-only forum for senior marketing and business leaders, is set to return to Bengaluru on 11th August 2026.
The gathering will bring together senior brand decision-makers from across the city for a focused discussion on the evolving relationship between brand-building and performance marketing. Centred on the theme, “From Awareness to Action: Where Brand and Performance Actually Meet,” the session will explore how both disciplines operate along the same consumer journey rather than as competing budget lines.
Presented in partnership with InMobi, the session will examine how marketers can adopt a more outcome-based approach to growth. Discussions will focus on the technological and organisational barriers that often prevent teams from connecting upper-funnel brand investments with lower-funnel business outcomes, and the strategies required to create a truly full-funnel marketing framework.
Pavan R Chawla, Founder-Editor, MediaBrief.com, said, “Marketers today are under increasing pressure to demonstrate outcomes while continuing to build long-term brand equity. Yet, in many organisations, brand and performance still operate as separate functions with different goals, metrics and budgets. Through this edition of BreakfastBrief, we hope to bring senior marketing leaders together to explore how these disciplines can work in tandem to drive sustainable business growth.”
Speaking about the Bengaluru edition of BreakfastBrief, Abhishek Jha, Head of Advertising Revenue – India, InMobi, said, “Most marketing organisations still treat brand and performance as a trade-off. In reality, they are two points in the same consumer journey, and treating them as separate budgets is exactly why a brand spend keeps growing while brand outcomes don’t.
“At InMobi, we help advertisers and brands treat the outcome as the starting point of a campaign, not the finish line. By connecting Glance’s consumer intelligence with InMobi Advertising’s reach, our unified intelligence platform moves brands all the way from awareness to action. BreakfastBrief Bangalore is where we will bring this thinking to the table with some of India’s sharpest brand and growth marketing leaders in the room,” he added.
With participation strictly limited to invited guests, the Bengaluru edition continues the expansion of MediaBrief’s flagship leadership forum across key markets, creating an environment for practical insights, peer learning and forward-looking conversations around the future of business and marketing.
