Bold Care, a sexual health and wellness brand backed by Ranveer Singh, announces its latest ad film featuring Anurag Kashyap and Samay Raina. With Kashyap behind the camera and Raina bringing his raw humour, the film shows how even the simplest setup can be turned into something bold.
The film opens with scenes of a production set where Anurag Kashyap directs Samay Raina, revealing that he has been hired to direct an ad film for Bold Care. Samay, being his mischievous self, disrupts the shoot with improvisations, puns, and innuendos. What follows is a battle of roasts between the two, with Samay’s wit and comic timing against Kashyap’s comebacks, resulting in a roast exchange.
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Rajat Jadhav, Co-Founder and CEO, Bold Care said, “At Bold Care, we believe intimacy deserves honest conversations. If a topic feels uncomfortable, that’s usually where the real conversation begins. This film with Anurag and Samay delivers honesty with just the right touch of humour that’s essential when talking about sexual wellness. It reflects how we work at Bold Care. This film is not just another piece of content, it is real, humorous and bold. If this film gets people to pause, reflect or talk about something they usually avoid, then it has done exactly what it was meant to do.”
Bold Care continues to work in a disruptive manner. From its first campaign, #TakeBoldCareOfHer featuring Ranveer Singh and Johnny Sins, to initiatives like #Sextember, the brand has developed a voice in this space. It communicates about sexual health with humour, engaging audiences through campaigns that push conversations forward.
This is also Bold Care’s second collaboration with Samay Raina, after his podcast with Raj Shamani that sparked conversations around India’s Got Latent. The new campaign pairs him with Anurag Kashyap, a director associated with bold cinema. Together, they extend the brand’s message, showing that conversations around sexual wellness do not need to be hushed.
