boAt, a platform for audio wearables, has launched its festive campaign ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with enhanced experiences. The campaign unfolds through four films featuring personalities across music, comedy, film, podcasting, and traditional art.
At the core of the campaign is the insight that creators put effort into producing content, only for it to be experienced on average devices. Through humour and storytelling, ‘Upgrade to boAt’ encourages viewers to elevate their festive season with boAt’s audio and technology.
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The campaign films capture the frustration of content that deserves better listening. The first film shows Samay Raina and KR$NA clashing on a flight, later teaming up to troll a passenger for not using boAt Airdopes Prime 701 ANC. In the second film, Simran Mangeshkar and Darsheel Safary leave critic Rajeev Masand speechless with Aavante Prime 6250DA.
The third film features Ranveer Allahbadia inspiring a train passenger to enjoy podcasts with a high-capacity powerbank. The fourth film shows Falguni Pathak storming a garba party, smashing a speaker, and upgrading to PartyPal 700 for a garba experience.
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boAt Spokesperson said, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience the celebrations with technology that matches the energy and quality of the content they love.”
The films are live across digital platforms and social media, reaching audiences during the festive season. With ‘Upgrade to boAt’, the platform continues to integrate technology into culture and entertainment, providing audio and innovation to every celebration.
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boAt offers products across an extensive portfolio, including the Nirvana Pro TWS series co-created with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech influencer Technical Guruji. Popular models include Airdopes Prime 701 ANC, Airdopes 800, and Airdopes Supreme. For larger audio experiences, Aavante Prime 6250DA and PartyPal 700 are featured. Other products include Smart Ring Active Plus and Chrome Endeavour smartwatch.
All products are available at festive discounts on boAt’s website, leading e-commerce platforms such as Amazon and Flipkart, quick-commerce services like Blinkit, Instamart, and Zepto, and select offline stores, ensuring accessibility across the country.
