Amazon MX Player’s latest reality show, Rise and Fall, has seen strong traction in India since its premiere on September 6. Within days, it entered the Top 2 original reality shows as per Ormax ratings, gaining viewers across metros and rural markets. The show’s mix of drama and social dynamics has sparked wide discussion, with over 500 million social media views through reels, memes, and reactions.
Rise and Fall features 15 celebrity contestants from Bollywood, music, sports, entrepreneurship, and social media. Hosted by Ashneer Grover, the show places participants in a social experiment built around themes of power and competition, offering audiences drama, stakes, and memorable moments.
Karan Bedi, Director and Head – Amazon MX Player said, “With Rise and Fall, Amazon MX Player is redefining reality television for India. We went back to the basics of what audiences want and enjoy – not just spectacle and drama, but strategy, leadership, and emotion. By reimagining a global format through an Indian lens, we’re bringing viewers a bold, refreshing and powerful narrative that resonates deeply with today’s audiences.”
Girish Prabhu, VP and Head of Advertising, Amazon India said, “The response from brands has been phenomenal – they see real value in being part of Rise and Fall. The beauty of unscripted shows is that brands don’t just sit on the sidelines — they become part of the story audiences love.
“From the drama to the lighter moments, integrations feel natural and memorable, which is why sponsors like Lux Cozi, Orient Electric, Haier, Pintola, Avvatar Whey Protein, ENVI, and HMD are seeing such strong impact. And with the show streaming online on Amazon MX Player, Prime Video and airing on Sony Entertainment Television, brands have the best of both worlds, reaching fans wherever they choose to watch,” Prabhu said.
The show’s first elimination saw Noorin Sha leave the competition, while contestants Arbaaz Patel, Aarush Bhola, Aahana Kumra, Aditya Narayan, Arjun Bijlani, Dhanashree Verma, Kubra Sait, Kiku Sharda, Anaya Banger, Nayandeep Rakshit, Bali, and Akriti Negi continue through 42 days of alliances, betrayals, and power shifts.
Created by Banijay India with sets designed by National Award-winning art director Omung Kumar, Rise and Fall is structured to generate conversation across platforms. Episodes stream daily for free on Amazon MX Player at 12 pm, available via the MX Player app on mobile and Connected TVs, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme, and air at 10:30 pm on Sony Entertainment Television.
