Global media platform Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia.
Under the agreement, Teads will serve as the exclusive local reseller in Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan for the 2026–2027 period, while Indonesia will be covered on a non-exclusive basis. Samsung Ads will continue to manage the Singapore market directly.
Through the partnership, advertisers will gain access to Samsung Ads’ native CTV ad formats designed to deliver brand-safe and viewable experiences at scale. The offering includes advanced targeting and planning capabilities such as dayparting, device and TV model targeting, screen-size segmentation, newly activated devices and internet service provider data, providing greater control and campaign optimisation within premium home-viewing environments.
Samsung Ads’ CTV homescreen inventory also supports multiple ad formats aligned with viewer behaviour and screen technology. Advertisers can deploy rotational placements for scalable reach as well as roadblock options that offer a full share of voice for high-impact campaigns.
The collaboration aligns with Teads’ broader strategy of powering an optimised supply path across the open internet by combining premium media, an omnichannel graph, data-driven creative and predictive technology to deliver outcomes for advertisers and content owners
