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India-Pak match at ICC CWC 2019 breaks all viewership records on...

Breaks all viewership records on Star Sports with record 206 million* viewers tuning in to watch the match. A massive reach of 367 mn*...

VIVO Pro Kabaddi League Season 7 schedule

Mashal Sports Pvt. Ltd, the organizer of the VIVO Pro Kabaddi League (PKL) have announced the fixtures for Season 7 starting July 20th. The...
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Star Sports renews exclusive broadcast rights for Premier League till 2022

Star India will air more than 250 Premier League games LIVE across the Star Sports network, and stream all 380 games LIVE on its digital...

Historic opening week for ICC Cricket World Cup 2019 on Star...

Star Sports initiatives like regionalization and special programming, along with standout performances from cricketing heroes have helped the ICC Cricket World Cup 2019 break...

#LeJayenge – STAR Sports’ unique campaign for ICC CWC 2019

This simple but clever campaign isn’t directly about getting the ICC CW Cup home, but a one-of-its-kind fan engagement planned by Star Sports to...

VIVO IPL 2019 pegs biggest ever opening weekend – 219 mn...

In its 12th season, and only the second year with Star India as official broadcaster, the VIVO IPL broke all existing viewership records with ...

Star Sports’ memorable new campaign for VIVO IPL 2019

  For India’s biggest, most iconic sports property of the year, Star Sports and BCCI have launched an interesting campaign that pits raw feisty youth...

Film, TV stars make #AllForKerala appeals on Star Network

As beautiful Kerala reels under the devastation of its worst floods in a century, Star India has stepped up to donate to, and mobilise,...

Star opens Asia Cup campaign with quirky neighbours’ rivalry film

When limited-overs cricket contests arrive,  particularly in the subcontinent, and especially those featuring India vs Pakistan,  first anticipation, and then emotions,  are always high. And...

The latest #Mauqa ad was spot on!

Hope and confidence in place,  tongue in cheek,  the team that's been thinking up the creative lines of Star Sports' Mauqa campaign's been spot...