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GroupM unveils ‘Responsible Investment’ buying framework; taps OZY as partner

GroupM, WPP’s media investment group, announced its “Responsible Investment” buying framework. The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals...

GroupM India elevates Vinit Karnik and Karthik Nagarajan

GroupM India, announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupM’s Entertainment & Sports practice (ESP) will...

GroupM’s m/SIX wins integrated media duties for Noise

m/SIX, GroupM’s youngest outcome based agency has won the integrated media duties for Noise, one of India’s fastest selling personal wearable technology brands. The account...

Gaming touchpoints should be evaluated with video, display, OOH opportunities: Essence

2020 was a breakthrough year for gaming, which has entered the general consciousness of consumers and marketers alike. Essence, a global data and measurement-driven media...

Essence unveils ‘2030 Revisited’ report; assess impact of 2020 on the...

Essence, a global data and measurement-driven media agency which is part of GroupM, today released the results of new research into expert opinion on...

The great shift in consumer behavior and other trends that will...

GroupM India the data-centric, digitally charged marketing services conglomerate has unveild its report 'This Year, Next Year' (TYNY) 2021 report. As per the report...

WPP strikes global agency partnership with TikTok

WPP and TikTok, announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the...

Group M’s Essence launches consulting service Essence Media Health Check

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the introduction of its Essence Media Health Check service,...

MMA releases The Modern Marketing Reckoner in collaboration with GroupM

MMA in association with GroupM released its latest report ‘Modern Marketing Reckoner’ –a detailed and conceptualized report keeping in mind the business and ecosystem situation...

Purplle appoints GroupM’s Essence as its integrated media agency

Essence, a global data and measurement-driven media agency which is part of GroupM, announced that it has been awarded integrated media agency of record...