Global Health Marketing and Communications (GHMC), the largest partnership of independent healthcare agencies worldwide, announces the addition of PR Bom, a South Korea-based agency, to its global network. This new partnership strengthens GHMC’s footprint in the Asia-Pacific region and enhances its capabilities in one of the world’s tightly regulated and strategically important healthcare markets.
Founded in 2015, PR Bom is a healthcare-focused communications agency that delivers practical, effective solutions by combining deep regulatory expertise with a client-centric approach.
Operating within South Korea’s complex healthcare environment—characterized by a universal national health insurance system, a ban on direct-to-consumer (DTC) advertising, and a layered reimbursement framework—PR Bom has earned a strong reputation for its strategic communications and consistent results.
Claire Eldridge, Global Managing Director, GHMC said, “PR Bom is an exciting and highly relevant addition to the GHMC network, offering unparalleled insight into South Korea’s unique healthcare communications landscape. Their proven expertise and innovative approach will bring tremendous value to our clients operating in or entering the Korean market.”
Priti Mohile, Co-Founder and Managing Director of MediaMedic Communications and GHMC Partner – India said, “We, at MediaMedic Communications, are excited to welcome PRBom as our South Korean partner. Through this partnership, we will be able to extend our services to companies wanting to enter the South Korean market, while strengthening the cross country campaigns within the APAC region for all our clients.”
As GHMC’s exclusive partner in South Korea, PR Bom brings specialized capabilities in corporate and brand communications, crisis and issues management, and digital engagement for pharmaceutical, biotech, and medical device clients. The agency also creates multimedia content for platforms like YouTube, addressing the growing need for digital storytelling.
Eunjeong Jeon, CEO of PR Bom said, “We are honored to join the GHMC network as the exclusive partner representing South Korea. This partnership marks a meaningful step in expanding our business across Asia and globally. Through this collaboration, we aim to offer a broader range of healthcare marketing and communications services, while also providing more strategic solutions to support Korean companies seeking to enter international markets.”
As GHMC’s representative in South Korea, PR Bom joins a network of over 700 healthcare communications professionals in more than 60 countries, committed to delivering dynamic, health-driven experiences through insight-led strategies and collaborative execution.
PR Bom will join Asia-Pacific agencies in Singapore (Spurwing), Australia (VIVA!), India (MediaMedic) and Taiwan (Elite PR) in driving regional collaboration for healthcare clients.
