In a digital age where storytelling knows no bounds, the rise of female-centric narratives has been nothing short of a revolution. Chrome OTT (COTT) released its annual report, highlighting the Top 10 Female-Oriented OTT Shows of 2023, showcasing the power and allure of women-led narratives in the digital realm.
These shows, celebrated for their compelling storytelling and portrayal of strong female characters, have captivated audiences worldwide. From riveting dramas to heartwarming comedies, each show offers a unique perspective and resonates deeply with viewers.
Here are the Top 10 Female-Oriented OTT Shows of 2023 out of 4336 total shows across all OTT platforms, along with the platforms they appeared on and their reach numbers:
| Top 10 Female Shows 2023 | Gender Split (%) | Region Split (%) | Age Group Split (%) | ||||||||||
| Show Name | Platform | Watched In Mn | Males | Females | North | South | West | East | 2-16 | 17-24 | 25-34 | 35-44 | 45+ |
| Taali | Jio Cinema | 40.98 | 42 | 58 | 32 | 24 | 28 | 16 | 3 | 13 | 45 | 32 | 7 |
| Aashiqana S4 | Disney + Hotstar | 30.65 | 27 | 73 | 41 | 5 | 30 | 24 | 2 | 8 | 45 | 37 | 8 |
| Aakhri Sach | Disney + Hotstar | 25.7 | 41 | 59 | 29 | 24 | 26 | 21 | 3 | 12 | 40 | 33 | 12 |
| Saas, Bahu Aur Flamingo | Disney + Hotstar | 23.33 | 49 | 51 | 27 | 24 | 25 | 24 | 1 | 13 | 45 | 33 | 8 |
| The Trial | Disney + Hotstar | 22.4 | 34 | 66 | 31 | 29 | 20 | 20 | 2 | 9 | 46 | 35 | 8 |
| City Of Dreams S3 | Disney + Hotstar | 22.1 | 35 | 65 | 33 | 27 | 24 | 16 | 3 | 10 | 41 | 31 | 15 |
| Temptation Island India | Jio Cinema | 20.95 | 27 | 73 | 28 | 10 | 37 | 25 | 3 | 25 | 39 | 27 | 6 |
| Permanent Roommates S3 | Amazon Prime | 18.73 | 47 | 53 | 35 | 13 | 31 | 21 | 1 | 13 | 41 | 34 | 11 |
| Jhansi S2 | Disney + Hotstar | 18.29 | 25 | 75 | 34 | 17 | 27 | 22 | 2 | 8 | 48 | 32 | 10 |
| Aarya S3 | Disney + Hotstar | 18.03 | 55 | 45 | 36 | 20 | 25 | 19 | 1 | 14 | 40 | 38 | 7 |
Source: Chrome OTT, Shows of Year 2023. Representing 504 Mn OTT viewers in India. Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 minute of continuous viewing for the said period.
Taali on Jio Cinema was at the top spot in the list with an impressive reach of 40.98 million viewers. Notably, the viewership split showcased a significant female-oriented audience, with 58% of the viewers being female and 42% male. Furthermore, the regional distribution of viewership revealed a diverse audience, with 32% from the North, 24% from the South, 28% from the West, and 16% from the East.
Moreover, the age demographic of viewers across all the shows predominantly fell within the 25-44 years bracket, indicating a broad appeal among young to middle-aged audiences. This data underscores the growing popularity and influence of female-oriented content across OTT platforms, resonating with viewers from various regions and age groups.
The overwhelming success of these shows underscores the growing demand for female-driven content across all OTT platforms. With millions of viewers tuning in, women’s stories are not only resonating with audiences but also shaping cultural conversations and perceptions.
Pankaj Krishna, Founder and CEO, Chrome DM, said, “Female-oriented content has emerged as a dominant force in the OTT landscape. These shows not only entertain but also inspire and empower viewers of all ages. We’re thrilled to see such a diverse range of stories being celebrated and embraced by audiences worldwide.”
As the industry continues to evolve, one thing remains certain: the future of entertainment is female.
Chrome DM’s COTT: All primary inputs are a hybrid of auto generated data via 1,05,346 Chrome DM’s SDKs and captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms and Top Shows modules are auto generated from SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome DM’s panel of 70,406 respondents. The surveys are conducted on the basis of the following parameters: Demographics, Sociographies and Psychographics.
