SPORT
Sport covers the business of sport in India: sponsorships and team deals, athlete management, league and franchise news, sports broadcast and streaming, and the marketing built around the big properties.
This is a business desk, not a results desk. You will find the rights deal, the sponsor, the campaign and the audience numbers here rather than the match report.
The section has been running since December 2021. More than 1,400 articles are filed here.
