Research
Research collects the studies, surveys and industry reports that shape decisions in Indian marketing and media. Each item states the finding, names the firm that published it, and gives the numbers as the report itself states them.
Sources include research agencies, consultancies, industry bodies, and the research arms of platforms and brands. Subjects range from consumer behaviour and media consumption to advertising spends, technology adoption and category-level demand.
The section sits under Marketing and has been running since May 2020. More than 2,200 reports are covered here.
