BRIEF26 is the 2026 edition of the annual outlook series. At the start of each year the newsroom asks founders, chief executives and marketing leaders across advertising, media, technology and communications what they expect from the twelve months ahead. Every headline carries the name of the person, the company they lead and one line from the conversation. This edition ran from 5 January to 9 April 2026 and holds 123 interviews. The earlier years are filed as BRIEF22, BRIEF23, BRIEF24 and BRIEF25.