Amagi, a player in SaaS technology for broadcast and connected TV (CTV), announces a strategic partnership and official reseller agreement with ADAMS, a unit of Ole Interactive Group and part of the Ole Communications group, to drive the digital transformation of television channels, sports leagues, and content owners across Latin America.
As audience consumption shifts towards streaming and FAST (Free Ad-supported Streaming TV) channels, media companies in LatAm face the challenge of modernizing infrastructure, reducing capital expenditures (CAPEX), and launching new monetization models.
Under the agreement, ADAMS will serve as a strategic reseller partner for Amagi’s suite of solutions, bringing to market Amagi CLOUDPORT (cloud playout and automation), Amagi PLANNER (smart content scheduling), and Amagi THUNDERSTORM (server-side ad insertion or SSAI).
Amagi provides a cloud technology platform, while ADAMS brings regional expertise and operational excellence. As part of Ole Communications—founders of networks such as HBO Latin America, A+E Networks Latin America, and partners of NBCUniversal in the region—ADAMS manages operational functions, including content processing (massive ingest, library curation, quality control, and clipping) and streaming and content cloud operations (live IP capture, master control, and delivery).
Paul Finster, VP Business Development and Partnerships, Amagi said, “Partnering with ADAMS-Ole Interactive marks another important step in Amagi’s mission to simplify and scale global content distribution.
“ADAMS-Ole Interactive’s strong regional presence in the LATAM market and deep understanding of broadcast customers, combined with Amagi’s cloud-based playout and ad-tech platform, creates a powerful opportunity to deliver premium viewing experiences and unlock new revenue streams. Together, we are enabling broadcasters, content owners, and advertisers to connect with audiences more effectively across today’s rapidly evolving streaming landscape,” Finster said.
Reynaldo Riobueno, VP of Product and Operations, ADAMS said, “At ADAMS, we build as architects of the digital future, and we understand that licensing the world’s most advanced cloud platform is only the first step; the real challenge is the operational process behind it.”
Francisco Cusco, President, Ole Interactive Group said, “As part of Ole Interactive and the Ole Communications family, broadcasting is in our DNA. Our partnership with Amagi allows us to offer Latin American media companies a truly comprehensive solution.
“Amagi provides the most robust infrastructure in the market, and we provide flawless operational execution so our clients can launch premium channels with broadcast quality in record time,” Cusco added.
This partnership strengthens Amagi’s presence in the Spanish-speaking market by aligning with a regional partner that plays a role in technology implementation and within the content creation and distribution ecosystem in Latin America.
