Zivame and Mallika Dua encourage women to love their curves in new campaign

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Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment.

Zivame’s True Curv collection built for the curvier bust profiles aims to plug in this gap in the market. This is a range of lingerie with sizes ranging from 32DD to 44E specially designed to solve curvy problems and provide adequate support and coverage without compromising on style.

Khatija Lokhandwala, Head Marketing, Zivame, said, “The campaign takes a hilarious route, while bringing to the fore front issues faced by women from the lack of inclusivity to the taboos associated with lingerie and we hope to strike a chord with our consumers in a very real way”.

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