Zirca, which helps lead brands to smarter solutions, is a holistic suite of solutions that customise consumer conversations through insightful data-driven advertising and content, and has announced the launch of Zirca iQ, which it described as a suite of smarter unified solutions.
A company note reads, “We have unified our media expertise, unique research in consumer psycho-analytics and immersive creativity to deliver campaigns for brands with standout results. This significant step in the realignment of our offer reflects our position as a knowledge driven powerhouse staying ahead of the curve in a rapidly changing digital marketing industry.”
Zirca iQ proprietary solutions:
- ConsumeriQ: An archetype indicator tool that helps brands targets mindsets, not numbers, with a content strategy that connects with them
- CreativeiQ: A data-driven creative process that helps brands create eye-catching content that speaks to the consumer and scales across platforms
- ContentiQ: A propriety content management tool that evolves your campaign, amplifies reach and ROI through the best digital media mix.
Supporting this launch Zirca has undertaken over the past 12 months an important organisational restructuring to realign its business goals and redefined its products and goals that supports Zirca iQ.
“Building partnerships with international entities like Fandom, and Singapore based blockchain solutions provider Aqilliz give greater depth to our offer,” the unnamed spokesperson said, adding: “Our knowledge hub is further enhanced with the launch of three trend reports that highlight how consumer archetypes evolve with time, how brands can restart trends during the pandemic, and Food and Beverage trends in the new normal as part of their “Ungeek” series, during the Pandemic.”
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said: “Staying still is something that is not in our DNA. While nobody likes the ongoing pandemic, we tried our best to utilize this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing.
“Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our block chain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital,” Dasgupta added.
Karan Gupta, Managing Director, Zirca Digital Solutions, said: “Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down. Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”