ZEE bags ‘Best HR Team of the Year’ award for its employee focussed initiatives

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Zee  Entertainment  Enterprises  Ltd.  (ZEE) has  won  two  key awards  –  1st  Runner-up award  for  Excellence in Learning  & Development  and  Best  HR  Team  of  the  Year  and  the  at  the  6th  edition  of  the Businessworld HR Excellence Awards & Summit 2021. The awards recognise companies and  individuals who  foster outstanding  HR  Strategy  &  Operational Excellence under three  broad  categories  –  HR  Execution,  HR  Strategies and  HR Leadership.  Employee focussed initiatives stemming from its people first approach, saw ZEE being felicitated as amongst the best in the media & entertainment sector.

ZEE’s  HR  &  Facilities  Teams acted as  the  Company’s  ‘Internal  Frontline’  to  deliver  a COVID-19 response framework for Business Continuity Planning (BCP) since the onset of the pandemic. This ensured that BCP was maintained throughout and employees were provided with adequate support to help deliver on the Business Objectives.

image-Animesh-Kumar-President-HR-Transformation-ZEE-mediabrief.jpgAnimesh Kumar, President-  HR  &  Transformation, ZEE, said,The recognition of the team as the very best in the business is a testament of our continued commitment towards enhancing the overall employee value proposition at ZEE.

“Learning & Development efforts have been a cornerstone of our strong employee engagement strategy and we are proud that it has been acknowledged at the august forum.

“The recognition will propel our efforts in our journey to develop a vibrant culture through flexible policies and programs that offer a holistic work environment for our employees,” Kumar said.

The evolution in the Media & Entertainment ecosystem is being led by explosive growth in  content  consumption,  increased  personalization,  integrated  advertising  solutions and a convergence of platforms.

To capture opportunities emerging from this converged environment, ZEE is nurturing its pool of talent by building a strong employee value proposition revolving around 3 key tentpoles of being an Academy of Talent in the M&E industry, Cherishing its Roots by celebrating the proud legacy of the brand, its values, culture, traditions and building a Safe & Secure Workplace.

The Company has successfully implemented Learning & Development initiatives for its employees despite challenges faced by the media and entertainment industry during the lockdown. Some of these L&D practices include:

  • ZEEcademy: An online learning experience platform hosting all learning needsin one
  • Increase in the Quantum and Coverage of Learning Initiatives: 17,000 man-hours of learning clocked across its offices during FY2
  • Embark: The largest Learning & Development program for frontline managersin the Media & Entertainment industry delivered in partnership with KPMG Learning
  • Gamified Digital Induction: An online induction module for all new joinersusing the gamification
  • Digitalization: To build employee capabilities in adapting to the existingbusiness practices into new digital methods
  • Leadership Development: A flagship program to enhance the leadershipquotient of top

ZEE’s people-focussed approach has been an integral part of its evolution into an all- encompassing  Global  Content   Company  offering  quality  content   across   multiple platforms and languages reaching over 1.3 billion viewers.