ZEE celebrates extraordinary women leaders with #WalaNahiWali campaign

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ZEE Entertainment, a leading Global Content Company celebrates International Women’s day with the launch of a first-of-its-kind campaign #WalaNahiWali. The campaign aims to recognise the outstanding acts of courage and determination of women leaders and employees of the broadcasters’ distribution fraternity who have contributed to shaping a more equal future.

The digital and mobile led campaign is accompanied by a film created in 10 local languages – Hindi, Marathi, Gujarati, Bangla, Odia, Punjabi, Tamil, Telugu, Kannada and Malayalam which was rolled out today across all ZEE’s social media platforms. The film is an ode to the grit and perseverance of the women leaders of the distribution fraternity who are a source of inspiration for the industry.

Atul Das – Chief Revenue Officer, Affiliate Sales, ZEEL, said, “At ZEE we have always recognised and appreciated the enormous contribution of our partners in the growth of the industry. The year gone by has thrown myriad challenges at us.

“During this period, the women leaders of our industry have demonstrated strong resolve and immense courage in managing their businesses despite these challenges. Inspired by these women, ZEE celebrates their past and present contributions and recognises a future of extraordinary possibilities,” Das  added.

ZEE also distributed exclusive branded merchandise to women employees across its partner network. Apart from ZEE’s social media platforms, the video has also been distributed across all ZEE partner networks including All India LCO and DTH groups through WhatsApp messages.

The film follows the journey of a young woman leader of the distribution partner fraternity and endearingly traces a day in her life across her multiple avatars. With this campaign, ZEE has yet again woven together a beautifully human story in its typical storytelling style and touched the hearts of many industry leaders.

Women leaders, especially, have welcomed the initiative with excitement and enthusiasm citing it as the first step taken by a broadcaster partner to recognise and empower the women in the industry. Several partners shared their positive responses while commenting on this initiative.

Nisha Nagesh Chhabria, Promoter & Partner, Metrocast Network India Pvt. Ltd. –  It gives me and my women colleagues a sense of immense pride to see the #WalaNahiWali campaign. Coming from a leading broadcaster like ZEE this is a fantastic recognition for all the women in our industry. I would like to thank ZEE for their initiative in making us feel so empowered and special on this International Women’s Day.

Sneha Nilesh Auti, Managing Partner, Ambika Electricals – ZEE has always been a pioneer, not only in starting the satellite television network in India but also highlighting topical moments. This time too, ZEE has surprised us by a Women’s Day campaign specially dedicated for our business.

“The film is warm and the message #WalaNahiWali is something close to my heart. When I started my career, I too faced many obstacles but was able to overcome them. Thanks to my family and colleagues, I managed to make a mark in my work life. Thank You ZEE and happy to be associated with the network,” Auti added.

Shirin Khan, ICC – ZEE has always come up with new innovative ways to support us in a partnered approach. Earlier last year, the Online payment campaign had really helped us in the pandemic scenario. This campaign however touched a deeper chord. The #WalaNahiWali

campaign is really close to my own story. I joined my father’s business at a very young age and today, I manage it independently. ZEE’s team is one of the best team to work with and with this special and warm wish on International Women’s Day, it really feels great to be appreciated and acknowledged.

Kiran Devi, Sole Proprietor of S. K. Network, Ranchi – It feels wonderful that ZEE has thought about women entrepreneurs in the industry and come up with a campaign celebrating our contributions. ZEE’s campaigns have given us an added courage to build our business during these challenging times. My team and I are grateful to ZEE for their ongoing support.

The #WalaNahiWali campaign is just one of ZEE’s many ongoing initiatives to bring about meaningful partnerships and recognise the distribution partner fraternity as equal stakeholders in the industry. The campaign is a true testimony to ZEE’s commitment to creating a stronger and extraordinary future together with all its partners.