Zee Cinema, the popular Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10thGlobal Customer Engagement Forum and Awards, Digixx 2021 Awards, Global Digital Marketing Excellence Awards 2021 and Primetime Awards 2020.
At ACEF 10thGlobal Customer Engagement Forum and Awards Zee Cinema won 5 awards, one Gold and two Silver for their #DabanggBanoMaskPehno campaign for the World TV Premiere of Dabangg 3 in ‘Out Of Home Media’, ‘BTL Activity’, ‘Most admired social message’ categories, respectively.
The channel’s ‘2020 Ka The End’ campaign bagged a Silver in the ‘Online Media category. Additionally, the channel brought home the Silver Grand Prix for ‘Most Admired Television Channel for Customer Engagement’ for various engaging campaigns are done by the channel through the year.
The channel marked its spot at Digixx 2021 Awards with cutting edge messaging and interesting use of marketing tools. Zee Cinema won 3 awards, a Gold for their ‘2020 Ka The End’ campaign in ‘insight & research category and a Bronze for ‘User Experience & Design’ for the website of the same campaign. The channel also won a Bronze for ‘Multichannel Marketing’ for ‘Dabangg Bano Mask Pehno’ campaign.
Zee Cinema also scored the ‘Best Social Media Marketing Campaign’ award for ‘2020 Ka The End campaign’ at Global Digital Marketing Excellence Awards 2021and a Bronze at Primetime Awards 2020in ‘Public Service’ category for the campaign ‘#DabanggBanoMaskPehno’.
These campaigns echoed the channel’s brand the proposition of ‘Seene Mein Cinema’, which celebrates the Jazba which is hidden inside every individual and encourages them to make the most of everything that life has to offer.
By using sharp insight into the situations and mindset of the audience, Zee Cinema has always used its strength of wide reach and viewer-focused approach to deliver socially relevant messages which helps the channel build a deeper connection with its audience.
Be it reinforcing the message of wearing mask to the people who were not taking the importance of it seriously, through the contextual campaign #DabanggBanoMaskPehno; or the initiative to spread positivity by launching an interactive campaign ‘2020 Ka The End’, to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow, Zee Cinema’s campaigns have always been successful in tapping the pulse of the audience and convey the message in the most cinematic ways.
The campaigns delivered remarkable buzz among the viewers and spiked up channel viewership. The awards extravaganza that followed the campaigns reflect the strength of the brand Zee Cinema.