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We are all grappling with a lot in these unprecedented times. Yet, even as we all come together to battle this second wave of Covid-19, spreading hope and positivity is equally important. Yoga Bar, the all-natural brand, is stringing to bring smiles both offline and online in these grim times.

YogaBar is addressing the problem in the most meaningful ways possible. To begin with, they are sharing 1,00, 000 Yoga Bars with relevant NGO’s to ensure health and nutrition to people affected by Covid in low-income localities specially the marginalised communities including transgender and homeless children.

The brand is also urging the good Samaritans to step forward and help connect such localities in need with the brand. All you need to do is write-indirectly to the brand on their Instagram with all details of the localities and work directly with the brand to help spread positivity.

This campaign also encourages the thought process of “sharing is caring” amongst people & be there for each other in these tough times as sharing food is one of those great threads that bind the humanity together.

Well that’s not all, addressing everyone’s anxiety and mental health issues, YogaBar has started a weekly series Happy News Digest, collecting the best news from India and the world, and bringing it straight to people’s Instagram feed. The brand is also posting daily self-care check-ins, helping us all to focus on our own mental and physical well-being in these trying times.

image-Suhasini-Sampath-Co-founder-CEO-YogaBar-mediabrief.jpgSuhasini Sampath, Co-founder & CEO, YogaBar, “Every small good deed counts and we are hoping through this campaign we will urge people to come forward and help us bring a little positivity and care into the lives of under privileged people, as we all battle the pandemic.

“Our campaign is twofold, we hope to make a difference with our healthful and nutritious products to people in need, and we hope to bring the same healthy approach to our social media by becoming a platform that spreads positivity,” Sampath said.