Yellow Class, India’s largest hobby class platform for kids, embarks on a new journey of Corporate Social Responsibility by announcing the launch of its first campaign – ‘Joy of Giving’.
Committed to contributing to the kids’ learning and growth outside the school ecosystem, the campaign inculcates the right values in young children by making them understand the value of food and sharing it with the underprivileged.
Yellow Class has collaborated with Dipannita Sharma – a renowned Indian actress and model; and Donate A Meal NGO.
The campaign will begin with a flameless cooking session organized by Yellow Class on the eve of 26th January 2021. The kids participating in the session will donate the prepared meal to those in need
Anshul Gupta, CEO of Yellow Class, said, “We are a doers’ platform. We just don’t only teach kids to do good, but also create opportunities to instill the right values in them.”
“We are excited about the encouraging response to our Republic Day Campaign from kids & parents across the country. We want more and more parents to support the campaign and get their kids to experience the joy of giving,” Gupta said.
An estimated 10,000 kids from across the country are expected to participate in the campaign. Each participant can donate one or more meal portions as a gesture of care for society. The campaign will be open for the participants from 26th Jan. to 28th Jan. 2021.
While donating the meal, all safety precautions will be taken by the kids and social distancing norms will be followed. Furthermore, the participating kids will receive an appreciation certificate from Yellow Class.