Xbox wins Twitter’s first-ever #BestOfTweets ‘Brand Bracket’ competition


Twitter Marketing has on March 15 launches ‘Brand Bracket’ with an aim to determine the best tweeting business and brands on the platform.

The rationale behind ‘Brand Bracket’ is that the conversational nature of Twitter makes it a place where brands can be their most human-sounding selves and have two-way conversations with their audience that are real and unfiltered and it aims to celebrate those brands that do this the best.

Brand Bracket started with Twitter pitting brands from across categories against each other and asking Twitter users to vote on the winners of each match-up.

The very first edition of Best of Tweets Brand Bracket has come now concluded with Microsoft’s Xbox gaming console has been crowned the first-ever #BestOfTweets Brand Bracket champion.

After receiving a total of 568,750 votes Xbox won ‘Brand Bracket’ beating 15 other brand accounts and facing Skittles in the final round.

Twitter says that the promotion saw significant support among the participating brands, with some even offering products tied into the event. Twitter will now be running digital billboards announcing Xbox’s victory, which will feature fan Tweets, and will visit the neighborhoods of the winning brand’s marketing team. Xbox will also get a special trophy to commemorate the win.

Xbox’s Twitter handle is 15.9 million followers strong, and tweets more than 33 times per day, including replies. But the secret behind its victory could also be the promise of a Xbox Series X mini-fridge.