Whirlpool India ropes in celebrity couples for its #AdaptsToUs campaign


Whirlpool of India, rolls out a digital marketing campaign #AdaptToUs with celebrity couples and mommy bloggers for its new advanced Intelli fresh Pro Bottom Mount Refrigerators. Building on the brand philosophy of #Everydaycare, the campaign draws an analogy with the refrigerator’s capability to care for you every day as it senses, adapts and controls the temperature & humidity to give you long lasting freshness.

The campaign focuses on the relationships between family members and how well they adapt to each other. Whirlpool has partnered with Momspresso, user-generated content platform for women, to bring the campaign alive.

The campaign kick starts with popular celebrity couples Anita Hassanandani- Rohit Reddy, Debina Bonnerjee- Gurmeet Choudhary, and Gauri Pradhan- Hiten Tejwani answering fun quiz questions and talking about how they have beautifully adapted to each other by sensing each other’s needs.

This is followed by Mom influencers sharing their experience with the Whirlpool Intellifresh Pro Bottom Mount Refrigerators, capturing how it truly cares for the home it inhabits by sensing and adapting to the needs of the family.

Kumar Gaurav SinghKG Singh, Vice President-Marketing, Whirlpool of India said, “Our advanced range of Intellifresh Pro Bottom Mount Refrigerators are equipped with Advanced AI technology that automatically adapts to the need and requirement of a home.

“Taking a cue from this future-forward product, our #AdaptsToUs campaign is a reflection of the relationship between family members wherein they adapt to each other’s varied needs and bring care and comfort to their lives,” Singh said.

Through the relationship between the couples, parents and children, the campaign highlights the key feature of the Whirlpool Intellifresh Pro Bottom Mount Refrigerators- its Advanced AI technology that senses, adapts and controls for long lasting freshness.

Powered by its unique combination of advanced IntelliSensors, powerful microprocessor and proprietary algorithms, the advanced Adaptive Intelligence technology continuously senses, adapts and controls the temperature and humidity inside the refrigerator for a superior performance!

This range of New age bottom mount refrigerator has many other attractive consumer-centric features which are highlighted by the influencers.

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