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Indian footwear brand for the youth, Walkaroo has enhanced the mobile-first e-commerce platform, www.walkaroo.in, as part of its digital transformation mission that aims to make the online and in-store shopping experience simpler, faster and more convenient for the youth.

With this adaptive, responsive, e-commerce platform, the company is set to further establish a strong foundation to provide excellent omni customer service and unmatched online shopping experience. In addition to this, the platform also provides youth an opportunity to access their wide range of products that caters to entire family members.

VKC Noushad, MD, Walkaroo International, said, “With over 12 crore pairs sold in the last year and considering the fact that 65% of the retailer’s online traffic in India is via smart-phones, the launch of mobile-first e-commerce platform is a natural step towards our mission to provide multiple access points for customers.

“As Walkaroo business grows – especially being a preferred choice of footwear brand for the youth – Walkaroo will be focusing on bringing affordable products that the customers trust – both online and in-store,” Noushad said.

Rajesh Kurian, Director, Walkaroo International, said, “This is a very exciting time at Walkaroo, as we invest in the business, accelerate our digital transformation efforts and make the shopping experience easy and simple for the youngsters of our country. In these busy and challenging times, we know they (customers) want choice and convenience more than ever.

“With our focused digital innovations in the pipeline, we anticipate that Walkaroo as an Indian brand will further strengthen its leadership in country’s overall footwear segment,” Kurian said.