Wadhwani Foundation’s new campaign celebrates the spirit of entrepreneurship


Wadhwani Foundation launched a special campaign celebrating the ‘Spirit of Entrepreneurship’. The campaign branded as ‘Heart to heart: From one Entrepreneur to Another’, focuses on knowledge sharing by leading entrepreneurs to help other startups and entrepreneurs reeling under the pandemic by sharing their inspirational stories – how they found a way out even in times of acute economic and business distress.

The campaign has launched a series of five video messages by leading entrepreneurs sharing their valuable experiences in a heart-to-heart and inspiring manner, talking about their journey, the road to be a successful entrepreneur and the resilience required to tide over the COVID-19 crisis by turning adversity into business opportunity.

image-Atul-Raja-Executive-Vice-President-Marketing-at-Wadhwani-Foundation-MediaBrief.jpgAtul Raja, Executive Vice President, Marketing at Wadhwani Foundation, “The COVID-19 pandemic has wrought havoc in the startup and small business ecosystem. These are extra-ordinary times and the best many businesses can currently do is to dig in, bide the time, survive and wait for the situation to improve, and then thrive.
“We conceptualized the ‘Heart to Heart campaign’ as an inspirational voice to encourage and uplift the general mood in the startup and entrepreneur community through the confidence, never-say-die spirit and business acumen of five wonderful entrepreneurs who have turned adversity into opportunity.
“The startup community is well-known and revered for its never-say-die attitude and ability to bounce back. Most of the successful entrepreneurs of today wear failure on their sleeves as a badge of honor.
“The ‘Heart-to-Heart Campaign’ seeks to tap into and ignite the resilient entrepreneurial spirit by motivating startup entrepreneursin tough COVID times and encouraging them to think out-of-the-box,” Raja said.

The videos feature five leading entrepreneurs stressing the need to be resilient and to plan beyond the COVID-19 pandemic as an opportunity for growth:

  • Arunabh Sinha, IIT Mumbai graduate and Founder, UClean, India’s largest laundry chain
  • Avelo Roy, Tech entrepreneur and investor, and Managing Director, Kolkata Ventures, one of the largest startup incubators in East India
  • VikramKhinwasara and PiyushKankaria, Co-founders of ‘The Yellow Straw’, a Kolkata based fresh-fruit juice startup that has taken the city by storm
  • PankajVijayvargiya, CEO and Founder of Bitlevel International
  • Rohini Lodge, Founder of Studio Red, a design and communication agency with offices in Kolkata and Bangalore

This is the time to show a lot of perseverance and resilience – Arunabh Sinha, Founder, UClean (India’s largest laundry chain)

Real entrepreneurs don’t give up. They hit the reset button – Avelo Roy, MD, Kolkata Ventures

Instead of pivoting to fresh revenue streams, we ventured into a natural product extension of raw fruits – VikramKhinwasara and PiyushKankaria, Co-founders, The Yellow Straw

Any entrepreneur can survive with grit and determination – PankajVijayvargiya, Founder & CEO, Bitlevel International

Look out for a silver lining to overcome challenges – Rohini Lodge, Founder, Studio Red (A design and communication agency)

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