VIVO IPL 2019 – Already watched by 1 out of 2 TV-viewing Indians

With 411 million* viewers, VIVO IPL 2019 on the Star Network is close to surpassing last year’s total reach of 414 mn in its first 4 weeks; has surpassed last year’s female viewership of first 4 weeks by 15%

image-4 weeks-viewership-vivo ipl 2019 on star-1With more and more matches getting cliffhanger finishes in the final overs, the VIVO IPL 2019 continues its spectacular growth on the Star network. Already,  it has seen 411 mn* viewers tuning in, which is close to its total tournament reach last year. And there are more than two and a half weeks left.

The VIVO IPL 2019 also has women and kids well and truly hooked, accounting for 52% of the tournament’s viewership this season,  — compared to last year, that’s a 15% increase over female viewership in the first four weeks of the tournament. Average impressions for women have grown from 8.8 mn per match in 2018 to 10.1 mn this year.

What makes the remaining stretch of the tournament extremely promising for great viewership growth is the fact that the action in the VIVO IPL 2019 heats up this week with playoff places still up for grabs, and tough, prestige clashes between some of the biggest names in world cricket with Dhoni vs Rohit, Smith vs Warner, Kohli’s away game in Delhi, with the week ending Russel’s wrestle against Mumbai Indians.

BARC OVERALL IMPRESSIONS KIDS

(2-14 years)

FEMALES

(15+ years)

MALES

(15+ years)

Average Impressions*

(in million) in first 4 weeks

28.2 4.5 10.1 13.6
% Growth in 2019 (vs 2018 SPLY)** 16% 29% 15% 13%

 

* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC

For the growth vs last year, comparison has been done with Star Channels excluding DD on TV versus TV+OOH of this year VIVO IPL Channel Bouquet in 2019 – Asianet Plus, Star Suvarna, STAR Suvarna HD, Jalsha Movies, Jalsha Movies HD, Star Maa Movies, STAR Maa Movies HD, STAR Gold HD,STAR Gold, STAR Pravah, STAR Sports 1,STAR Sports 1 Tamil, STAR Sports 1 Kannada, STAR Sports 1 Telugu, STAR Sports 1 Bangla, STAR Sports 2(v), STAR Sports 1 Hindi, STAR Sports 1 HD,STAR Sports 2 HD(v), STAR Sports 1 HD Hindi, STAR Sports Select 1 HD, STAR Sports Select 1 SD, STAR Vijay Super, Hungama.

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