The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India. The edtech app helps students throughout their journey with daily live classes catering to more than 100 government exams such as RRB, NTPC, SSC CGL, CHSL, DRDO MTS, SSC JE, GATE, Bank Clerk, and Bank PO exams like SBI Clerk and SBI PO 2020, and many more.
The digital brand campaign emphasizes the convenience of preparing for government exams from Testbook.com with flexible learning options.
The films depict real-life situations where the protagonists struggle for a proper environment to study and crack the competitive exam. And Testbook comes to the rescue with its one-stop solution that can be accessed at your fingertip through an app providing all the study materials, live-coaching, and doubt-clearing sessions for your exams.
Founded in 2014 by four IIT Bombay alumni, Testbook.com has more than 14 million registered users and has served more than 90 million applicants so far. It has also reached out to more than 260 million students in India whose education was impacted as a result of the spread of COVID -19.
Speaking about the campaign, Narendra Agrawal, Co-Founder & Marketing Head, Testbook.com, said, “The campaign captures the true essence of smooth learning experience combined with the benefits of live classes with top faculty, personal mentoring and exam strategies by our qualified coaches. It depicts the scenarios which most of the students go through in getting a good learning experience with great affordability. We are confident that our innovation campaign will connect with our consumers.”
Through a series of films, the brand campaign celebrates the determination of students and encourages them to make their dreams come true.
These films will go live in multiple phases with various themes. The five films portray the determination, diligence, and passion of students towards cracking a competitive exam. Testbook believes that a competitive exam is not just an individual’s fight, but a fight for the whole family, and wants to convey that just like your mother supports you day and night, Testbook too stands by you in your battle to clear the exam.
Testbook understands the requirement of their learners and provides them with the best of resources. It helps students in pivoting to different exams without thinking about their pockets at affordable fees. Testbook is available for all the students across cities for all the competitive exams under one roof, one pass.
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