Urban Essentials has launched its second brand Pawsh, which is India’s first pet grooming range of SLS Free, Paraben Free Cleansers with No artificial colours or nasty chemicals. Pawsh believes that the wellbeing of the pets is important and hence introduced a quintessential range of natural and earth friendly products to ensure the best care in the world a pet can get.
Keeping the uniqueness of the pet’s skin & coat in mind, products at Pawsh are formulated with natural ingredients, which can give one’s pet a comforting and relaxing experience. All products are made with pH balanced coconut cleansers, essential oils, natural ingredients.
Pets are usually not so fond of grooming/bathing because of the highamount of sulphates, foaming agents, colours and perfumes added in the shampoos. While this may appeal to the pet parents, the pets get really anxious and fussy because those are not pet friendly.
While hygiene is necessary considering the Urban lifestyle, Pawsh started to make this fuss free, tear free for pets and they have managed to achieve this with their PH balanced coconut cleansers which are safe and gentle.
Pawsh was commercially launched On 7th Feb, 2021 at Blue Cross India ( A non-profit animal rescue / shelter organization, Chennai) amidst the presence of Blue cross team, volunteers and the Pawsh community. Blue Cross has been at the pinnacle when it comes to animal rescue and welfare.
Similarly, Pawsh believes in utmost care towards every pet, be it with parents or without. The brand donated their products to the NGO where 300 dogs and 100 cats can get the best grooming care that they deserve. Pawsh aims to support Blue Cross on their pet adoption drives, fund raise and many other activities throughout their journey.