UltraTech celebrates the grit of home builders with ‘Iss Diwali Apne Ghar’ campaign

image-UltraTech-Iss-Diwali-Apne-Ghar-campaign-mediabrief.jpg
UltraTech Cement Limited, has on the occasion of Diwali come up with a sequel to their last year’s Diwali film. The campaign was conceptualized and created by the brand’s digital agency, Infectious Advertising.
Last year UltraTech’s Diwali film was titled #AgliDiwaliApneGhar where a young couple was seen celebrating a low key Diwali at their rented home, making plans for shifting into their own home before next year’s Diwali.
The same couple is back this year in the brand’s Diwali film, titled #IssDiwaliApneGhar. The story makes us realize the importance of having our own home especially during difficult times like the Pandemic. The film celebrates the grit and determination of individual home builders who have persevered during the challenging times of last few months and provided their family with a safe haven.
Ajay DangAjay Dang Head – Marketing, UltraTech Cement Limited, said, “In spite of the unprecedented nature of current times, the home builders who had taken the plunge remained focussed on completing their home building journey albeit with necessary precautions. This film is our tribute to the un-daunting determination of our consumers that shines as a bright light of hope overcoming all obstacles, reflective of the true spirit of Diwali”
ramanuj shastryRamanuj Shastry, Co-Founder and Director, Infectious Advertising says, “Diwali is all about home and the ongoing Pandemic has served to underline the importance of owning one. The director , Kashif Menon, has delivered yet another charming film that tugs at the heart as it celebrates the home and the homeowner”

Your thoughts, please