UEFA Euro 2020: Sony’s coverage of the first 21 matches clocks in 37mn viewers

Image-UEFA-Euro-Sony-coverage-clocks-in-37mn-viewers-MediaBrief.png

The football fever is sweeping fans across the world and India is no different. The UEFA EURO 2020 has performed very well in terms of ratings on TV with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of UEFA EURO 2020 in the group stage from 11th to 18th June 2021.

Key highlights:

  • In terms of average Impressions, viewership for UEFA EURO 2020 is almost three times the viewership of UEFA EURO 2016. (BARC, All India Urban+ Rural, CS 2+, LIVE match impressions)
  • The entire coverage of the first 21 matches of the tournament has been watched by 37 million viewers on the Sony Sports Network till date (BARC, All India, CS2+, Cumulative reach of LIVE matches wraparound shows+ highlights+ repeats on SPSN)
  • The most watched game till date has been the Hungary vs Portugal game, which was watched by 8.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
  • The Denmark vs Belgium game was the second most watched till date, with 7.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
  • The Hindi feed for the LIVE matches has been watched by close to 12 million viewers across the country till date.
  • The Malayalam and Bengali feed for the LIVE matches has been watched by close to 6 million viewers on Sony Six. (BARC, CS 2+, LIVE match cumulative reach)

The great viewership received for UEFA EURO 2020 in the group stages is an evidence of cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on Sony Pictures Sports Network.

Watch UEFA EURO 2020 LIVE on SONY TEN 2, SONY TEN 3, SONY SIX and SONY TEN 4 channels.

Date Time Match Broadcast Destination
26/06/21 9.30 pm Wales vs Denmark LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
27/06/21 12.30 am Italy vs Austria LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
27/06/21 9.30 pm Netherlands vs Czech Republic LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
28/06/21 12.30 am Belgium vs Portugal LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
28/06/21 9:30 pm Croatia vs Spain LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
29/06/21 12.30 am France vs Switzerland LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
29/06/21 9:30 pm England vs Germany LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4
30/06/21 12.30 am Sweden vs Ukraine LIVE on SONY TEN 2, SONY TEN 3, SONY SIX & SONY TEN 4