Twitter at its annual Analyst Day event presented a fresh feature called ‘Super Follow‘ which allows creators and publishers to monetize through Twitter for exclusive tweets and content. Twitter users who unlock the Super Follow feature can avail perks like, a supporter badge, exclusive (subscriber-only) newsletters and content, Deals & discounts, and community access.
Twitter is also planning on introducing a ‘Communities feature’ that will allow users to discover, create and join micro-communities based on their likes and interests. But as with most subscription-based models, the Super Follow feature only be beneficial for creators with a sizable chunk of followers.
Dantley Davis, Twitter head of design and research, said, “We think that an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of users and creators.”
Kayvon Beykpour, Product Lead Twitter, said that the price point will be customizable based on accounts and that Super Follows should roll out sometime this year.