Triller music platform announced its new strategic partnership with Reliance owned music streaming service JioSaavn. Being the first of many announcements to come from these two digital powerhouses, JioSaavn will soon be embedding Triller into the streamer; front and center.
When any music video is watched within the JioSaavn streamer it will automatically be a Triller music video, which will exponentially grow Triller’s users and usage. Furthermore, JioSaavn’s streamer will have a prominent button to “Make a Triller Video” on the main screen of the platform.
With Triller’s recent growth and setting the record of being the only app to simultaneously be the #1 downloaded app in over 50 countries, including India, it has quickly begun its widespread expansion with several tactical partnerships.
Both Triller and JioSaavn pride themselves on delivering the best content and technology to their userbase, therefore this high-class offering will be pivotal once it rolls out in the next term.
This announcement comes on the heels of recent investments from Google and Facebook into JioSaavn’s stakeholder, Reliance. Those significant investments total to over $10 Billion, positioning JioSaavn as one of the largest streaming services in the world. Its key partnerships include Amazon, Shazam, Twitter, Facebook, and Sony Music.
Bobby Sarnevesht, Executive Chairman of Triller and co-owner of Proxima, said, “We couldn’t be more pleased to have partnered with not only the biggest company in India but one of the biggest and most important companies in the world.
“Becoming the backbone music video streamer of JioSaavn as well as such a prominent position within its app, is an unparalleled honor. We will make sure to provide its 104 million monthly active users with unparalleled and best-of-class service,” Sarnevesht said.
Rishi Malhotra, Co-Founder and CEO of JioSaavn, said, “We have built a user-centric and data driven platform with a focus on consumer experience and groundbreaking original content.
“As we grow, we are committed to advancing our world class product; always at the intersection of music and entertainment.
“Connecting creators to millions of fans is at the core of everything we do. Our cross-platform collaboration with Triller enables artists to create and express our culture in the most innovate ways. We are confident that this partnership will exponentially grow both companies,” Malhotra added.