Lifestyle-content-commerce platform Trell has signed up with multiple-time champions Chennai Super Kings as their Associate Partner for the 2020 Indian Premier League season to be played in the UAE between September 19 and November 10, 2020..
With this association, Trell gears up to bring the roaring offline enthusiasm of fans online, with engaging and entertaining community driven activities. Users will enjoy exclusive player stories, behind-the-scenes moments and many other fan favourite moments during the event.
Since fans can’t meet their cricket idols offline, to their delight, the platform is also giving them an opportunity to meet their favourite CSK team players online. It is interesting to note that Trell has more than 75 million downloads on its platform, with 15.4% of its total users from Tamil Nadu.
Pulkit Agrawal, Co-Founder, Trell, says, “More than 60% of the audience on Trell comprises regional cricketing fans. Whenever there is a cricket tournament, we experience a massive surge in user activity, with fans posting a variety of videos to celebrate cricket. In India, cricket is not just a sport; it is a religion and with this partnership, our love for cricket will bring the offline community online as CSK’s fans now have an opportunity to communicate with their idols via the platform.”
“As the IPL season kick-starts, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion that binds different people from the state, rejoicing and celebrating together. We are very happy to associate with the CSK team for a great tournament ahead.”
K S Viswanathan, CEO of CSK, said, “CSK always looks for new ways to engage with their fans, and with the 2020 edition to be played in the UAE, Trell’s platform promises to be another exciting avenue for fans to be closely involved with all the action.”
Led by all-time captain MS Dhoni, CSK are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.
Trell is a lifestyle platform that brings together a community of people who share similar interests. The platform enables them to express their opinions in their native languages. Trell has a plethora of content on various topics including fitness and health, beauty and personal care, food, home décor, and entertainment, amongst others.
Post the Chinese app ban by the Indian government, Trell’s user base has seen an almost overnight surge. Over 70% of its users hail from tier-II and tier-III cities.