Madhya Pradesh tourism is now all set to get a facelift as it collaborates with Travelxp – the world’s first 4K HDR Channel, to showcase the beauty and uniqueness of tourism destinations of Madhya Pradesh worldwide. Travelxp will be creating a special, exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving audience.
Sheo Shekhar Shukla, Principal Secretory, Dept. of Tourism Madhya Pradesh and Managing Director, MPTB, said, “Madhya Pradesh Tourism Board – MPTB is working strategically towards getting tourists to plan vacations; promote explored (travel circuits) and offer new experience circuits in different segments to the tourists exploring heritage, culture, adventure and wildlife destinations.
“We are in the process to build the confidence and trust amongst the travelers we have launched numerous campaigns during lockdown with the intention of keeping in touch with travelers & our stakeholders to reassure them that all the norms for safety against COVID-19 are being followed.
“Collaboration with Travelxp definitely helps us to reach to travel loving people and they will surely get attracted towards Madhya Pradesh for tourism,” Shukla said.
Ram Kumar Tiwari, Director of Film Tourism, Film Facilitation Cell, Madhya Pradesh Tourism Board, said, “Madhya Pradesh has always been known for its wildlife and hospitality. Now, with this partnership with Travelxp, the world’s leading travel channel, we are all set to showcase the natural beauty and alternative experiences Madhya Pradesh has to offer, from boating to Parasailing, from some of the spiciest food to some of the sweetest dishes.
“Madhya Pradesh is unique in its essence and flavor, and this show with Travelxp will demonstrate the power of brand MP,” Tiwari added.
Even before the pandemic, Madhya Pradesh has been leveraging film and entertainment media to showcase the beauty and allure of Madhya Pradesh. The partnership with Travelxp will be a shot in the arm for the shooting driven strategy propagated by MP Tourism, providing them access to their core target, travel loving audience in over 120 million+ homes in 40+ countries.
Kamakhya Narayn Singh, Creative Director, Travelxp, said, “When the world opens up, we will ensure Madhya Pradesh is well positioned to attract the tourist who is fascinated by the raw beauty and diversity India has to offer.”
The show is set to telecast towards the second quarter of this calendar year on Travelxp globally. This unique strategic partnership will enable Madhya Pradesh to create a recall factor for travelers globally, and position Madhya Pradesh as a destination with several experiences for different audience segments.