Top 3 OTT platforms in India Wk 12/21: MX Player, Disney+Hotstar, SonyLIV

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MX Player, Disney+Hotstar and SonyLIV were the Top 3 OTT Platforms in Week 12 of 2021 (Mar 21 – 27), per Chrome OTT’s popular list of Top 12 OTT platforms.

Week 12’s report of how the OTT Platforms acquitted themselves, the Top 10 shows across OTT Platforms, the Top 10 Binged shows, and the Top Movies is out, and reveals that MX Player’Chakravyuh – An Inspector Virkar Crime Thriller secured the top spot in both the Top Show and Top Binged list followed by MX Player‘s Hey Prabhu Season 2 securing the second spot on both the the Top Show and Top Binged list.

Chrome OTT, which fills a major industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users and the time they spend on, with levels of engagement with, the OTT platforms, also reveals that in Week 12/21, Disney+Hotstar‘s 1232 KMS was the Top Movie.

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Top 12 OTT Platforms in Week 11 2021 (March 21- 27)

MX Player, Disney+ Hotstar and SonyLIV were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 5.62% translating into 32.28 million unique viewers, followed by Disney+ Hotstar with 30.87 million unique viewers and a reach of 5.38%. SonyLIV came in third place with a reach of 1.71% translating into 9.84 million unique viewers.

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Top Platforms: At a glance

Platform

Reach

Unique viewers (In Million)*

MX Player 5.62% 32.28
Disney+ Hotstar 5.38% 30.87
Sony LIV 1.71% 9.84
VOOT 1.38% 7.93
ZEE5 1.11% 6.37
ALT Balaji 0.69% 3.96
Amazon Prime Video 0.37% 2.15
Netflix 0.37% 2.1
ULLU 0.02% 0.14

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

MX Player’Chakravyuh – An Inspector Virkar Crime Thriller was the top show during COTT week 12/21 with 29.56 million unique viewers— a reach of 5.16%, followed by MX Player‘s Hey Prabhu Season 2 which engaged 19.39 million unique viewers— a reach of 3.38%.

Disney+Hotstar’s 1962: The war in the Hills came in at 3rd place engaging 2.31% or 13.27 million unique viewers.

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Top 10 shows – unique visitor numbers:

Show

Reach

Unique viewers (In Million)*

Chakravyuh – An Inspector Virkar Crime Thriller 5.16% 29.56
Hey Prabhu! Season 2 3.38% 19.39
1962: The war in the Hills 2.31% 13.27
OK Computer 1.93% 11.06
Project 9191 1.73% 9.94
Love J Action 1.67% 9.59
The Married Woman 1.64% 9.41
Gentleman Jack 1.54% 8.85
Kaushiki 1.49% 8.5
Brave and Beautiful 1.45% 8.28

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

MX Player’Chakravyuh – An Inspector Virkar Crime Thriller bagged the top spots in the list of top binged shows in Week 12 with 8.13 million unique viewers translating to a reach of 1.42%, followed by MX Player‘s Hey Prabhu Season 2 that garnered 5.64 million unique viewers or reach of 0.99%.

Disney+ Hotstar’s OK Computer filled in the third spot with a reach of 0.73% and clocking in 4.17 million unique viewers.

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Table: Top Binged Shows Unique viewers

Binged Show

Reach

Unique viewers (In Million)*

Chakravyuh – An Inspector Virkar Crime Thriller 1.42% 8.13
Hey Prabhu! Season 2 0.99% 5.64
OK Computer 0.73% 4.17
Project 9191 0.68% 3.89
1962: The war in the Hills 0.64% 3.66
The Married Woman 0.57% 3.29
Day Dreamer 0.55% 3.15
Endless Love 0.53% 3.01
Marvel Studios: Assembled 0.52% 2.98
Our Story Season 2 0.48% 2.76

Top Movies:

Disney+Hotstar‘s 1232 KMS was the top movie with 32.56 million unique viewers translating to a reach of 5.67% in COTT week 12’ 2021 followed by National Geographic India’s Women of Honour: Destination Army that garnered a reach of 3.03% and engaged 17.38 million unique viewers, and Own the Room on Disney+ in the third place with 6.63 million unique viewers translating to a reach of 1.16%.

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Top Movies: At a glance

Movie

Reach

Unique viewers (In Million)*

1232 KMS 5.67% 32.56
Women of Honour: Destination Army 3.03% 17.38
Own the Room 1.16% 6.63
Chalo 1.15% 6.59
Myakut: The Sheep 0.88% 5.08
Dil Dhadak Dhadak 0.82% 4.7
Silence: Can You Hear It (2021) 0.73% 4.2
Vikram Vedha 0.55% 3.2
The Turning 0.47% 2.69
Singapore Vignettes 0.46% 2.63

 

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go
  • Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents.  The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.