EXCLUSIVE | MX Player top OTT platform in India; garners 51.84mn unique viewers in wk 28/21: COTT

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MX Player, Disney+Hotstar and ZEE5 were the Top 3 OTT Platforms in Week 28 of 2021 (July 11 – July 17), per Chrome OTT’s popular list of Top 12 OTT platforms. During week 28, MX Player’s Samantar S2 secured the top spot on the Top Shows list and was also the Top Binged show.

Following Samantar S2 were Puncch Beat S2 available on MX Player and ALTBalaji and Netflix’s Never Have I Ever Season 2 which secured the second and third spot on the Top Shows list and the Top Binged list respectively. During this week Toofaan on Amazon Prime Video was the Top Movie.

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Top 12 OTT Platforms in Week 28 of 2021 (July 11 – July 17)

MX Player, Disney+Hotstar and ZEE5 were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 9.03% translating into 51.84 million unique viewers, followed by Disney+Hotstar with 45.50 million unique viewers and a reach of 7.93%.

ZEE5 came in third place with a reach of 1.16% translating into 6.62 million unique viewers.

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Top Platforms: At a glance

Platforms Reach Unique viewers (In Million)*
MX Player 9.03% 51.84
Disney+ Hotstar 7.93% 45.50
ZEE 5 1.16% 6.62
VOOT 1.08% 6.19
Sony LIV 1.06% 6.07
Amazon Prime Video 0.81% 4.67
Netflix 0.64% 3.70
ALT Balaji 0.26% 1.51
ULLU 0.22% 1.27
TVF 0.03% 0.17
Eros Now 0.02% 0.13

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

MX Player‘s Samantar S2 was the top show with a reach of 4.34% translating into 24.91 million unique viewers, followed by Puncch Beat S2 available on MX Player and ALTBalaji that clocked in 18.05 million unique viewers and a reach of 3.14%.

Netflix’s Never Have I Ever Season 2 came in third place with a reach of 2.66% translating into 15.28 million unique viewer.

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Top 10 shows – unique visitor numbers:

Shows Reach Unique viewers (In Million)*
Samantar S2 (MX Player) 4.34% 24.91
Puncch Beat S2 (MX Player) 3.14% 18.05
Never Have I Ever Season 2 (Netflix) 2.66% 15.28
The Legend Of El Cid S2 (Amazon Prime) 2.49% 14.29
Sex/Life (Netflix) 2.24% 12.82
Modern Love (Amazon Prime) 2.11% 12.13
Grahan (Disney+ Hotstar) 1.98% 11.34
Ray (Netflix) 1.86% 10.68
The Sleepless Princess (MX Player) 1.73% 9.95
Sunflower (Zee5) 1.67% 9.60

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

MX Player‘s Samantar S2 was the top binged show with a reach of 1.01% translating into 9.97 million unique viewers, followed by Puncch Beat S2 available on MX Player and ALTBalaji that clocked in 5.78 million unique viewers and a reach of 1.01%.

Netflix’s Never Have I Ever Season 2 came in third place with a reach of 0.96% translating into 5.50 million unique viewer.

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Table: Top Binged Shows Unique viewers:

Binged Shows Reach Unique viewers (In Million)*
Samantar S2 (MX Player) 1.74% 9.97
Puncch Beat S2 (MX Player) 1.01% 5.78
Never Have I Ever Season 2 (Netflix) 0.96% 5.50
The Legend Of El Cid S2 (Amazon Prime) 0.87% 5.00
Sex/Life (Netflix) 0.67% 3.84
Modern Love (Amazon Prime) 0.53% 3.03
Grahan (Disney+ Hotstar) 0.40% 2.27
Ray (Netflix) 0.39% 2.24
The Sleepless Princess (MX Player) 0.37% 2.09
Sunflower (Zee5) 0.33% 1.92

Top Movies

Amazon Prime Video’s Toofaan was the top movie in week 28 with 33.91 million unique viewers translating to a reach of 5.91% followed by ZEE5‘s State Of Seige: Temple Attack and  Netflix‘s Haseen Dillruba.

ZEE5‘s State Of Seige: Temple Attack clocked in 25.45 million unique viewers translating to a reach of 4.43%. And Netflix‘s Haseen Dillruba garnered a reach of 3.65% with 20.97 million unique viewers.

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Top Movies: At a glance

Movies Reach Unique viewers (In Million)*
Toofaan (Amazon Prime) 5.91% 33.91
State Of Seige: Temple Attack (Zee5) 4.43% 25.45
Haseen Dillruba (Netflix) 3.65% 20.97
The Tomorrow War (Amazon Prime) 2.90% 16.69
How I Became A Super Hero (Netflix) 2.62% 15.04
Collar Bomb (Disney + Hotstar) 2.02% 11.56
Fear Street Part 3: 1666 (Netflix) 1.93% 11.09
Paltan (MX Player) 1.84% 10.55
Fear Street Part 2: 1978 (Netflix) 1.76% 10.11
Tom & Jerry (Amazon Prime) 1.69% 9.68

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.