Top 3 OTT platforms in India: MX Player, Disney+Hotstar, SonyLIV

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MX Player, Disney+Hotstar, and SonyLIV were the Top 3 OTT Platforms in Week 11 of 2021 (Mar 14 – 20), per Chrome OTT’s popular list of Top 12 OTT platforms.

Week 11’s report of how the OTT Platforms acquitted themselves, the Top 10 shows across OTT Platforms, the Top 10 Binged shows, and the Top Movies is out, and reveals that MX Player’Chakravyuh – An Inspector Virkar Crime Thriller secured the top spot in both the Top Show and Top Binged list followed by Disney+ Hotstar‘s 1962: The War in the Hills securing the second spot on both the the Top Show and Top Binged list.

Chrome OTT, which fills a major industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users and the time they spend on, with levels of engagement with, the OTT platforms, also reveals that in Week 11/21, National Geographic India‘s Women of Honour: Destination Army was the Top Movie.

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Top 12 OTT Platforms in Week 11 2021 (March 7- 13)

MX Player, Disney+ Hotstar and SonyLIV were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 7.81% translating into 44.82 million unique viewers, followed by Disney+ Hotstar with 23.7 million unique viewers and a reach of 4.13%. SonyLIV came in third place with a reach of 2.56% translating into 14.69 million unique viewers.

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Top Platforms: At a glance

Platform

Reach

Unique viewers (In Million)*

MX Player 7.81% 44.82
Disney+ Hotstar 4.13% 23.7
Sony LIV 2.56% 14.69
ZEE5 1.56% 8.92
VOOT 1.49% 8.5
ALT Balaji 0.68% 3.88
Netflix 0.41% 2.36
Amazon Prime Video 0.38% 2.16
ULLU 0.04% 0.21

 

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

MX Player’Chakravyuh – An Inspector Virkar Crime Thriller was the top show during COTT week 11/21 with 41.8 million unique viewers— a reach of 7.29%, followed by Disney+Hotstar’s 1962: The war in the Hills which engaged 18.02 million unique viewers— a reach of 3.14%.

SonyLIV’s Love J Action came in at 3rd place engaging 2.71% or 15.55 million unique viewers.

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Top 10 shows – unique visitor numbers:

Show

Reach

Unique viewers (In Million)*

Chakravyuh – An Inspector Virkar Crime Thriller 7.29% 41.8
1962: The war in the Hills 3.14% 18.02
Love J Action 2.71% 15.55
Hello 3 2.66% 15.25
The Married Woman 2.35% 13.49
Crashh 2.15% 12.3
Hello Mini 2 2.13% 12.24
Day Dreamer 2.00% 11.48
Dev DD season 2 1.96% 11.23
Qubool Hai 2.0 1.73% 9.91

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

MX Player’Chakravyuh – An Inspector Virkar Crime Thriller bagged the top spots in the list of top binged shows in Week 11 with 10.77 million unique viewers translating to a reach of 1.87%, followed by Disney+Hotstar’s 1962: The war in the Hills that garnered 6.26 million unique viewers or reach of 1.09%.

MX Player’s Hello 3 filled in the third spot with a reach of 0.73% and clocking in 4.21 million unique viewers.

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Table: Top Binged Shows Unique viewers

Binged Show

Reach

Unique viewers (In Million)*

Chakravyuh – An Inspector Virkar Crime Thriller 1.87% 10.77
1962: The war in the Hills 1.09% 6.26
Hello 3 0.73% 4.21
Love J Action 0.72% 4.1
Crashh 0.68% 3.89
Dev DD season 2 0.66% 3.84
Hello Mini 2 0.66% 3.82
Day Dreamer 0.65% 3.72
Endless Love 0.62% 3.57
Vadham 0.62% 3.57

Top Movies:

Women of Honour: Destination Army was the top movie with 11.06 million unique viewers translating to a reach of 1.93% in COTT week 11’ 2021, followed by Dil Dhadak Dhadak on MX Player that garnered a reach of 1.74% and engaged 9.98 million unique viewers, and Singapore Vignettes on MX Player in the third place with 9.79 million unique viewers translating to a reach of 1.71%.

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Top Movies: At a glance

Movie

Reach

Unique viewers (In Million)*

Women of Honour: Destination Army 1.93% 11.06
Dil Dhadak Dhadak 1.74% 9.98
Singapore Vignettes 1.71% 9.79
Own the Room 1.32% 7.58
Myakut: The Sheep 0.85% 4.89
Vikram Vedha 0.69% 3.95
The Wife 0.66% 3.76
Bombay Rose 0.41% 2.35
Shaadi Ke Patasey 0.41% 2.33
The Power 0.38% 2.19

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go
  • Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents.  The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.

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