Continuing its legacy and commitment to positively impact the society, this International Women’s Day, United Colors of Benetton, has joined hands with ‘Nanhi Kali’, an Indian non-governmental organization that supports education for underprivileged girls in India. On the prestigious occasion, Benetton India, enunciating a powerful message ‘To give is the greatest joy’ will impart reward points to all the individuals making a purchase at the brand store.
Benetton India will match the exact number of reward points any particular customer donates Every reward point contributed, will enable gift essentials to Nanhi Kali young girls as the merchandise worth the total points generated will be donated to ‘Nanhi Kali’ organization post the activation.
Widening the reach, besides the stores, contribution can also be made via Instagram, wherein people can just share a thoughtful message on their story tagging Nanhi Kali and Benetton India. Each story will result in one essential item being donated.
The 5 day activation, rolled out on 4th of March 2021, has already garnered a phenomenal response in a short span of 24 hours and aims to reach at 3 million reward points towards its completion on 8th March 2021. Benetton India intends to encourage one and all to come and make their contribution and light up a Nanhi Kali life, ‘Brighten her day, this Women’s Day!