The Marcom Avenue is a data-driven integrated marketing agency which with its public relations expertise has been able to tap into the EdTech Sector by recently winning the Public Relations mandate of GeeksforGeeks. With over 20 million active monthly users, GeeksforGeeks is a globally trusted interview preparation portal for engineering students who aspire to become future leaders. The platform is recognized and recommended by tech giants such as Facebook, Google, Microsoft, Amazon, and more as a preparation portal for tech interviews.
The Marcom Avenue will be responsible for the public relations strategy, planning, media reach, execution, and implementation for all PR media. The account will be managed and supervised from The Marcom Avenue’s Gurugram office.
Divanshi Gupta, Director, The Marcom Avenue, said, “GeeksforGeeks is a free-to-access platform for people who dream and aspire to make their mark in the Tech industry, and getting the opportunity to further their passion will be our utmost honour.
“We are excited to take on the challenge to help GeeksforGeeks enhance their horizon and engage media beyond their customer base through an extensive public relations strategy and establish their communication across PR channels. We are motivated to uplift the brand in this ever-growing EdTech industry,” Gupta said.
Sandeep Jain, Founder, GeeksforGeeks, said, “The EdTech market is at its peak with candidates looking for jobs during this pandemic, and so, it was very imperative for us to pick a partner who could quickly identify the media with their expertise and agility, and help us enhance our media reach.
“We are hopeful that this partnership with The Marcom Avenue will help us create a more robust impression amongst our potential user base by tapping on different media avenues and formats in the near future,” Jain added.