Tim Kopp, Terminus chief executive officer, said, “Continued innovation for our customers is our #1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams.
“We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.
“Derek and Chris both bring tremendous strength in leading data innovation to our board, making them, and the team at Great Hill, incredible partners as we continue to scale,” Kopp said.
The capital infusion follows a record year for Terminus. In the past 12 months, the company was named a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. Terminus also expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare.
With the addition of Ramble (now Terminus Chat) Terminus became the first account-based marketing platform to offer native chat. Terminus’ Chat from Anywhere™ technology means users can launch a chat experience from any digital experience, connecting prospects and customers in real-time from anywhere online.
The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga.
Derek Schoettle of Great Hill Partners, “Terminus continues to redefine how teams go to market, innovating how companies generate revenue in a digital-first environment.
“We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on,” Schoettle said.
The investment by Great Hill Partners brings Terminus’ total funding to $125M.
The news of the growth investment into Terminus follows the company naming marketing veteran Meagen Eisenberg to its board of directors. Eisenberg, the chief marketing officer of TripActions, brings decades of marketing and business-to-business innovation experience from her career that includes experiences at DocuSign, Google, HP and IBM.