Tata Sky has fine-tuned the pricing of its Android TV- powered Smart Set-top box – Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available at a competitive price of INR 2,999 for new subscribers and INR 2,499 for existing subscribers opting for an upgrade or a secondary Multi TV connection.
Tata Sky Binge+ set top box comes with 6-months access at no extra cost to premium content from eight OTT apps as part of the Tata Sky Binge subscription including Disney+ Hotstar Premium, ZEE5, VOOT Select, VOOT Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Additionally, 3-months of Amazon Prime subscription is also provided at no extra cost.
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Pallavi Puri, Chief Commercial & Content Officer, Tata Sky, said, “Content consumption is witnessing trends where people want to consume linear TV as well as OTT content on one integrated platform.
“Tata Sky Binge+ is powered by Android TV, supports Google Assistant-based voice search, offers Google Play Store access, and offers 6-months subscription to some of the most-viewed premium OTT apps at no extra cost, making it an ideal destination for content viewing.
“We’ve seen a positive uptake in subscriptions in the past few months. With the festive season around the corner, we have decided to further delight the customer by offering the Tata Sky Binge+ Smart set top box connection and apps bundle at a really exciting price point,” Puri said.
New pricing has gone live from 18th September across all channels of purchase for new and existing subscribers.