Tata Motors’ Harrier to be their lead brand for VIVO IPL 2019

We hope to drive tremendous value from this association yet again, says Mayank Pareek

 

image - Tata Motors SUV Harrier to front the brand as Partner on VIVO IPL 2019 mediabrief
Hemang Amin, COO – IPL and Amitab Choudhry, Acting Hon. Secretary – BCCI are presented a model of Tata Harrier by Vivek Srivatsa, Head Marketing

IPL Official Partner TATA Motors will promote Harrier, their newly launched SUV, as their lead brand for the VIVO Indian Premier League 2019 which begins on 23 March. The recently launched Harrier will leverage the IPL platform to showcase the SUV and engage fans.

Amitabh Choudhary, Acting Hony. Secretary BCCI, said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

Mayank Pareek, President – Passenger Vehicle Business Unit, Tata Motors, said, “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World.

“Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive,” Pareek said,  adding, “We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

Harrier will also continue with the popular Harrier Fan Catch where fans are rewarded with INR 1 lakh for taking a single-handed catch off a six. One lucky fan who wins the most popular Harrier Fan Catch of the season will drive the luxury SUV home.

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