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YouGov Women in Sport Report 2021: 73% Indians want more exposure...

YouGov’s report reveals three in five (59%) urban Indians feel they would watch more of women’s sport if it were shown more on the...

YouGov: Second wave of COVID takes toll; confidence in govt declines...

YouGov’s Covid-19 public monitor shows changing public sentiment around the virus since last year. Nearly two-thirds of urban Indians (64%) are worried they may...

YouGov: 67% Indians ready to adopt AR/VR solutions for clothes shopping

YouGov’s latest global report reveals that India is among the leading countries to show an interest in adopting innovative technologies like AR/VR (Augmented Reality/Virtual...

YouGov hires Emma-Louise McInnes to expand its banking, insurance business

YouGov, the international research and data analytics group, has appointed Emma-Louise McInnes as Global Sector Head of Banking & Insurance. The appointment underlines YouGov’s commitment to delivering...
Image- AVIA 60 Vietnamese consumers streaming piracy -MediaBrief.jpg

AVIA: 60% of Vietnamese consumers admit to using streaming piracy websites 

A new study of the online content viewing behaviour of Vietnamese consumers has found that 60% access streaming piracy websites or torrent sites. The...

YouGov: People’s confidence in Govt’s handling of COVID crisis declines by...

One year on from India’s descent into lockdown at the hands of COVID-19, questions are being raised about the Indian government’s handling of the...

YouGov launches ‘YouGov Safe’, a fully opt-in data marketplace 

YouGov, the international research and data analytics group, has launched YouGov Safe – a fully opt- in, GDPR & CCPA compliant, ethical cross-device tracker...

Havas Media Group and YouGov launch HI-CRICKET, a study on IPL’s...

Havas Sports & Entertainment, a sports & sponsorship specialised vertical from the Havas Media Group umbrella has partnered with YouGov, an international research &...

52% urban Indians believe influencer guidelines will positively impact social media...

In an attempt to help consumers identify promotional content from user-generated content, the ASCI recently introduced new draft guidelines for influencer advertising wherein social...

Indians trust ads on social media channels; UK, US prefer ads...

A YouGov study asked people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels, and found...