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YouGov: 67% Indians ready to adopt AR/VR solutions for clothes shopping

YouGov’s latest global report reveals that India is among the leading countries to show an interest in adopting innovative technologies like AR/VR (Augmented Reality/Virtual...

52% urban Indians believe influencer guidelines will positively impact social media...

In an attempt to help consumers identify promotional content from user-generated content, the ASCI recently introduced new draft guidelines for influencer advertising wherein social...

Google Pay top choice for digital payment among 43% urban Indian...

Data shows that a large majority of women are currently using digital payments and many more are likely to go cashless in future. YouGov’s...