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Guide to E-commerce and the Future of Effectiveness report from WARC

The COVID-19 pandemic and subsequent country lockdowns have driven 10 years of e-commerce growth in an eight-week period, prompting a rethink of all the...

UK adspend to drop to £21.4bn before rebounding to £25bn in...

The latest Advertising Association/WARC Expenditure Report shows UK adspend is predicted to fall 15.6% year-on-year in 2020 to £21.4bn, which is a slight improvement...

Effectively link brand and performance marketing through Social: WARC

Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into...

WARC Media Awards 2020 – Effective Channel Integration Jury named

WARC, the global authority on advertising and media effectiveness, has today named the judging panel of the Effective Channel Integration category for the WARC...

WARC: Brands cut global adspends by $50BN; trends by platform, media,...

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors...

AA/WARC: Record 2019 UK adspend forecast to fall 16.7% to £21.13bn...

Advertising Association calls on Government for policies including a tax credit scheme for advertisers to boost the economy and support job creation as COVID-19...

Media Strategy Report 2020 – insights from the WARC Media Awards

WARC, the global authority on advertising and media effectiveness, has today released the Media Strategy Report 2020, highlighting key trends and themes for an...

The Good Report celebrating the best campaigns for social & environmental...

The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness...

WARC Awards 2020 – Effective Use of Brand Purpose shortlist announced

The Effective Use of Brand Purpose shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. 21 marketing initiatives from...

WARC Prize for Asian Strategy 2020: Jury chair, first judges names...

WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020, a search for the best...