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66% marketers plan to increase their digital audio budgets in 2021:...

WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world's most popular audio streaming subscription service, released...

WARC Global Marketing Index: Marketing industry ended 2020 in growth

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly...

WARC launches ‘Spotlight US’ a special series offering guidance and insights...

As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US...

WARC, LIONS launch ‘The WARC Effectiveness Awards’

WARC, the global authority on marketing effectiveness, has launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best...

WARC releases ‘Marketer’s Toolkit 2021’, a guide to six major challenges...

Following a tumultuous year, WARC, the global authority on effective marketing, has released Marketer's Toolkit 2021, a guide to help brands navigate through uncertainty,...

Customer journeys are becoming increasingly complex: 2020 WARC Prize for Asian...

WARC, the global authority on marketing effectiveness, has released the 2020 Asian Strategy Report, outlining new and successful marketing strategies in the region. The...

WARC announces the winners of ’10th WARC Prize for Asian Strategy’

WARC, the global authority on marketing effectiveness, today announced the winners of the 10th WARC Prize for Asian Strategy, a search for the best...

Addressing racial injustice is a business imperative: WARC Guide to Brand...

The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands...

2020 Effective Content Strategy Report, insights & themes from the WARC...

As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and entertain, there is a...

Mobile advertising proves effective & resistant against COVID-19: WARC & MMA

Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to see growth in the UK despite the impact...