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Nielsen rolls out ID resolution system for global attribution measurement

Nielsen  announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers...

For 66% of consumers sustainability is about the tangible benefits of...

Nielsen BASES released its highly anticipated Top Breakthrough Innovation Winners in India, for 2020. The release unveils successful innovations by brands across India, showcasing...

16% increase in e-comm orders from smaller cities during festive season:...

Products that cater to the consumer need for convenience while adapting to the homebody economy dominated the festive sale period in India (Oct. 15...

Advertising in newspaper most trusted by audiences reveals ASCI – ISA...

A study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), and conducted by Nielsen, shows a...

Nielsen appoints Jamie Moldafsky as Chief Marketing and Communications Officer

Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing...
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Dream11 IPL 2020 a turning point in ratings history of IPL...

The IPL’s 13th edition, Dream11 IPL 2020, has become a landmark and a turning point in the history of the Indian television’s biggest tentpole,...

TV viewership, Smartphone usership see phenomenal surge in early post-COVID19 days:...

On March 24, 2020, with the Prime Minister announcing a total lockdown in the country, people are slowly coming to terms with the new...

Nielsen report – satisfaction with protein absorption

The whey protein supplement market is growing in India and so are the challenges. In a survey, it was found that more than 1/3rd...